Comparazione · 20 differenze sostanziali
Baby Bathwater Institute vs C12
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Verificato September 2026
Comunità su invito
Verificato September 2026 Baby Bathwater Institute
Founders and owners of consumer, e-commerce and digital-service businesses, plus a smaller share of investors and advisers.
Consulenza tra pari
C12
Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue.
Cosa indicano i dati
- Role or title: Baby Bathwater Institute: Founder, co-founder, CEO, other C-suite, or strategic adviser; C12: CEO, business owner, president, managing partner, executive director or business-unit general manager.
- Minimum company revenue: Baby Bathwater Institute: Guideline minimum of US$1M+ in revenue; C12: Greater than US$2,000,000 in annual revenue.
- Minimum employees: Baby Bathwater Institute: No published minimum employees; C12: 10 or more employees.
- Minimum capital raised: Baby Bathwater Institute: Alternative guideline of US$3M+ raised, or an equivalent equity milestone; C12: No published minimum capital raised.
- Annual dues: Baby Bathwater Institute: $12,500 a year; C12: C12 publishes no dues schedule; amounts are set locally..
Fianco a fianco
| Baby Bathwater Institute | C12 | |
|---|---|---|
| Profilo | ||
| Tipo | Invitation-only community | Peer advisory |
| Fondato | 2014 (The organization's About page says it "began back in 2014 with one unforgettable party...and not a single business plan in sight". It was co-founded by Hollis Carter and Michael Lovitch.) | 1992 (Founded in October 1992 by Buck Jacobs, reportedly in Florida, to bring Christian business owners and chief executives together in small peer groups.) |
| Sede centrale | United States | United States |
| Geographic footprint | Events are held across the United States, Mexico, Canada and Europe; past locations include Croatia, Cabo San Lucas, Colorado, South Carolina, Louisiana, Idaho, California, Utah, New York and British Columbia. | More than 160 metropolitan areas across five continents, with named operations including Brazil, South Africa, Kenya and Malaysia |
| Membri | Not publicly disclosed on the organization's own pages, which describe "a few hundred founders". A December 2025 published interview with co-founder Hollis Carter cites "250+ active members". | 4,900as of September 2026 |
| Capitoli | No chapters; the community is organised around events plus an app-based platform. | Not publicly disclosed as a forum count. C12 states it operates in "more than 160 major metropolitan areas" and is guided by "over 250 full-time Chairs", but publishes no total number of Forums. |
| Primary audience | Founders and owners of consumer, e-commerce and digital-service businesses, plus a smaller share of investors and advisers. | Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue. |
| Socio tipico | The organization publishes a member composition breakdown: 65 per cent own seven- to nine-figure business-to-consumer businesses, 25 per cent provide digital services such as marketing, branding and growth, 5 per cent are influencers and up-and-comers, and 5 per cent are investors and mentors. | Members are Christian CEOs, owners, presidents, managing partners, executive directors and business-unit general managers. C12 reports an average member tenure of five to seven years, with some members of several decades' standing. |
| Qualification | ||
| Ruolo o titolo | Founder, co-founder, CEO, other C-suite, or strategic adviserRoles offered on the application form.verified September 2026 · fonte ↗ | CEO, business owner, president, managing partner, executive director or business-unit general managerKey Player Forums exist separately for senior executives and managers below CEO level at member companies.verified September 2026 · fonte ↗ |
| Fatturato minimo dell'azienda | Guideline minimum of US$1M+ in revenuePublished as one of three alternative business guidelines (US$1M+ revenue, US$500K profit, or US$3M+ raised or equivalent equity milestone). The organization states these are "guidelines, not a checklist".verified September 2026 · fonte ↗ | Greater than US$2,000,000 in annual revenueStated in C12's FAQ; C12's apply-to-join page states the employee test without repeating a revenue minimum.verified September 2026 · fonte ↗ |
| Numero minimo di dipendenti | No published minimum employees | 10 or more employeesverified September 2026 · fonte ↗ |
| Capitale raccolto minimo | Alternative guideline of US$3M+ raised, or an equivalent equity milestoneOne of three alternative tests; the application form also offers routes for businesses under US$3M that have raised at least US$3M or had a prior seven-figure exit.verified September 2026 · fonte ↗ | No published minimum capital raised |
| Invitation required | No | Yes |
| Sponsor required | No | Not documented |
| Application process | A four-step process: a five-minute application covering the business; a personal review by the team; a two-way call described as a genuine conversation about fit; and then, on approval, an invitation with onboarding. The organization says every application is reviewed and that unsuccessful applicants receive feedback on fit rather than silence. | Candidates complete an application covering personal, business and financial information, and agree to a membership covenant on attendance and doctrine. C12 describes membership as invitation-only but open to any qualifying Christian CEO, owner or executive who meets the employee and revenue tests. |
| Selectivity | Not publicly disclosed. No acceptance rate is published; the organization states that members are vetted for character as well as revenue and that the published business minimums are guidelines. | Not publicly disclosed. C12 publishes no acceptance rate. |
| Costo | ||
| Quote annuali | $12,500 a yearSingle published membership rate. The membership page states: "That's the whole number. No tiers, no a la carte add-ons, no surprise fees once you're in." Members also receive 50 per cent off all flagship, mastermind and adventure events.verified September 2026 · fonte ↗ | C12 publishes no dues schedule; amounts are set locally. |
| Quote mensili | $1,250 a monthMonthly alternative to the annual rate, published on the same page.verified September 2026 · fonte ↗ | Not publicly disclosed. C12 states it is "a dues-based membership paid monthly" and that "dues amounts are determined locally based on market economics and dynamics". Dues cover monthly meetings, materials and one individual coaching session.verified September 2026 · fonte ↗ |
| Costi degli eventi | Third-party reported figures: a December 2025 interview with co-founder Hollis Carter quotes live events at US$12,500 for non-members and US$6,250 for members. The organization's own events page lists no ticket prices; the 50 per cent member discount is confirmed on the membership page.verified September 2026 · fonte ↗ | C12 publishes no dues schedule; amounts are set locally. |
| Membership term | One-year initial term, then month-to-month with 45 days' cancellation notice | Dues paid monthly; C12 reports average member tenure of five to seven years |
| Struttura | ||
| Meeting frequency | Three to four flagship events a year (100-200 attendees), one to three masterminds (12-25 members) and one to three adventures (12-20 members), plus virtual sessions | Monthly in-person Forum plus a monthly one-hour FOCUS60 coaching session; C12 states the total commitment is less than 100 hours a year |
| Peer forums | Small-group hot seats with peers at a similar stage, plus The Tub app community and brokered one-to-one introductions | Monthly invitation-only Forums of Christian CEOs, owners and executives led by a full-time C12 Chair, described as sitting with around a dozen proven leaders. C12 does not publish an exact average Forum size. |
| Confidentiality | Not publicly disclosed; the organization publishes a no-pitching rule covering members, speakers and the organization itself | Forums are described as confidential and invitation-only; C12 does not publish the text of its confidentiality terms. |
| Time commitment | Not documented | Less than 100 hours a year per C12 |
| Organized as | Event-focused, Virtual | Forum-based, Event-focused |
| Forum riservati tra pari | Yes | Yes |
| Sezioni locali | No | Yes |
| Membership virtuale | Partial | No |
| Comunità online | Yes | Partial |
| Elenco dei membri | Partial | Not documented |
| Eventi | Yes | Yes |
| Programmazione | ||
| Programmazione formativa | Partial | Yes |
| Sviluppo della leadership | Partial | Yes |
| Ritiri | Yes | Partial |
| Viaggi | Yes | No |
| Programmi per le famiglie | No | No |
| Programmi per coniugi e partner | Not documented | No |
| Programmazione per la prossima generazione | No | No |
| Discussioni sugli investimenti | Partial | No |
| Opportunità di investimento | No | No |
| Componente filantropica | Not documented | Yes |
| Enfasi sul networking | High | Medium |
| Enfasi sociale | High | Medium |
Avanti
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Fonti
Tratto dalle fonti indicate in ciascuna pagina: Baby Bathwater Institute · C12