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Baby Bathwater Institute vs Tony Robbins Platinum Partnership
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Baby Bathwater Institute
Founders and owners of consumer, e-commerce and digital-service businesses, plus a smaller share of investors and advisers.
Tony Robbins Platinum Partnership
Business owners, executives and high-income individuals already inside the Tony Robbins event ecosystem who want closer access to Tony and Sage Robbins.
Yang dicatat dalam dokumen
- Role or title: Baby Bathwater Institute: Founder, co-founder, CEO, other C-suite, or strategic adviser; Tony Robbins Platinum Partnership: No published role or title.
- Minimum company revenue: Baby Bathwater Institute: Guideline minimum of US$1M+ in revenue; Tony Robbins Platinum Partnership: No published minimum company revenue.
- Minimum capital raised: Baby Bathwater Institute: Alternative guideline of US$3M+ raised, or an equivalent equity milestone; Tony Robbins Platinum Partnership: No published minimum capital raised.
- Annual dues: Baby Bathwater Institute: $12,500 a year; Tony Robbins Platinum Partnership: The fee schedule is published in the program's terms and conditions rather than on the marketing pages, which show no prices..
Berdampingan
| Baby Bathwater Institute | Tony Robbins Platinum Partnership | |
|---|---|---|
| Profil | ||
| Jenis | Invitation-only community | Paid mastermind |
| Didirikan | 2014 (The organization's About page says it "began back in 2014 with one unforgettable party...and not a single business plan in sight". It was co-founded by Hollis Carter and Michael Lovitch.) | Not documented |
| Kantor pusat | United States | San Diego, United States |
| Geographic footprint | Events are held across the United States, Mexico, Canada and Europe; past locations include Croatia, Cabo San Lucas, Colorado, South Carolina, Louisiana, Idaho, California, Utah, New York and British Columbia. | Members attend Tony Robbins events internationally and take part in curated international trips; the operating company is based in San Diego, California. |
| Anggota | Not publicly disclosed on the organization's own pages, which describe "a few hundred founders". A December 2025 published interview with co-founder Hollis Carter cites "250+ active members". | Not publicly disclosed |
| Cabang | No chapters; the community is organised around events plus an app-based platform. | No chapters; the program is organised around events and trips. |
| Primary audience | Founders and owners of consumer, e-commerce and digital-service businesses, plus a smaller share of investors and advisers. | Business owners, executives and high-income individuals already inside the Tony Robbins event ecosystem who want closer access to Tony and Sage Robbins. |
| Anggota tipikal | The organization publishes a member composition breakdown: 65 per cent own seven- to nine-figure business-to-consumer businesses, 25 per cent provide digital services such as marketing, branding and growth, 5 per cent are influencers and up-and-comers, and 5 per cent are investors and mentors. | Not publicly disclosed. The organization publishes no revenue, income or net-worth test; the effective filter is the fee. |
| Qualification | ||
| Peran atau jabatan | Founder, co-founder, CEO, other C-suite, or strategic adviserRoles offered on the application form.verified September 2026 · sumber ↗ | No published role or title |
| Pendapatan perusahaan minimum | Guideline minimum of US$1M+ in revenuePublished as one of three alternative business guidelines (US$1M+ revenue, US$500K profit, or US$3M+ raised or equivalent equity milestone). The organization states these are "guidelines, not a checklist".verified September 2026 · sumber ↗ | No published minimum company revenue |
| Modal minimum yang dihimpun | Alternative guideline of US$3M+ raised, or an equivalent equity milestoneOne of three alternative tests; the application form also offers routes for businesses under US$3M that have raised at least US$3M or had a prior seven-figure exit.verified September 2026 · sumber ↗ | No published minimum capital raised |
| Invitation required | No | No |
| Sponsor required | No | No |
| Application process | A four-step process: a five-minute application covering the business; a personal review by the team; a two-way call described as a genuine conversation about fit; and then, on approval, an invitation with onboarding. The organization says every application is reviewed and that unsuccessful applicants receive feedback on fit rather than silence. | Prospective members apply through the Platinum Partnership pages, often after attending a Robbins event, and are enrolled on the published fee schedule with a US$15,000 activation payment. The published terms allow cancellation without penalty within three business days; after that, all funds paid are forfeited to Robbins Research International or the Tony Robbins Foundation. Membership is renewed annually at a reduced fee for second and subsequent years. |
| Selectivity | Not publicly disclosed. No acceptance rate is published; the organization states that members are vetted for character as well as revenue and that the published business minimums are guidelines. | Not publicly disclosed. No eligibility test, acceptance rate or member cap is published; the effective filter is the published fee. |
| Biaya | ||
| Iuran Tahunan | $12,500 a yearSingle published membership rate. The membership page states: "That's the whole number. No tiers, no a la carte add-ons, no surprise fees once you're in." Members also receive 50 per cent off all flagship, mastermind and adventure events.verified September 2026 · sumber ↗ | The fee schedule is published in the program's terms and conditions rather than on the marketing pages, which show no prices. |
| Iuran bulanan | $1,250 a monthMonthly alternative to the annual rate, published on the same page.verified September 2026 · sumber ↗ | The fee schedule is published in the program's terms and conditions rather than on the marketing pages, which show no prices. |
| Biaya program | Membership pricing is published; individual event ticket prices are not listed on the organization's events page. | $85,000 a yearFirst-year tier. The published terms state: "The total Program Participation Fee for the Platinum Partnership Program for the first year is $85,000", comprising a US$15,000 deposit plus US$6,000 per month for months 1-10 and US$5,000 per month for months 11-12.verified September 2026 · sumber ↗ |
| Biaya Acara | Third-party reported figures: a December 2025 interview with co-founder Hollis Carter quotes live events at US$12,500 for non-members and US$6,250 for members. The organization's own events page lists no ticket prices; the 50 per cent member discount is confirmed on the membership page.verified September 2026 · sumber ↗ | The fee schedule is published in the program's terms and conditions rather than on the marketing pages, which show no prices. |
| Membership term | One-year initial term, then month-to-month with 45 days' cancellation notice | Annual, renewable, with a declining fee in the second and third years |
| Struktur | ||
| Meeting frequency | Three to four flagship events a year (100-200 attendees), one to three masterminds (12-25 members) and one to three adventures (12-20 members), plus virtual sessions | Not publicly disclosed as a fixed schedule; members attend Robbins events with priority access plus curated international trips through the year |
| Peer forums | Small-group hot seats with peers at a similar stage, plus The Tub app community and brokered one-to-one introductions | No peer forums are published; the program provides one-to-one coaching and event access rather than facilitated peer groups |
| Confidentiality | Not publicly disclosed; the organization publishes a no-pitching rule covering members, speakers and the organization itself | Not publicly disclosed |
| Time commitment | Not documented | Not publicly disclosed as a total; first-year members receive up to 18 hours of coaching per the published terms |
| Organized as | Event-focused, Virtual | Event-focused, Cohort-based |
| Forum sejawat rahasia | Yes | No |
| Cabang-cabang lokal | No | No |
| Keanggotaan virtual | Partial | No |
| Komunitas daring | Yes | Not documented |
| Direktori anggota | Partial | Not documented |
| Acara | Yes | Yes |
| Pemrograman | ||
| Program pendidikan | Partial | Yes |
| Pengembangan kepemimpinan | Partial | Yes |
| Retret | Yes | Yes |
| Perjalanan | Yes | Yes |
| Program keluarga | No | Not documented |
| Program untuk pasangan | Not documented | Partial |
| Program generasi berikutnya | No | Not documented |
| Diskusi investasi | Partial | Partial |
| Peluang investasi | No | No |
| Komponen filantropi | Not documented | Yes |
| Penekanan pada jaringan | High | Medium |
| Penekanan sosial | High | Medium |
Berikutnya
Sumber
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