Сравнение · 8 существенные различия
The CMO Club vs Gartner C-level Communities
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Верифицировано September 2026
Нетворкинг-организация
Верифицировано September 2026 The CMO Club
Chief marketing officers and senior marketing leaders at established brands
Сеть руководителей
Gartner C-level Communities
Enterprise C-level executives - CIOs, CISOs, CHROs, CDAOs, CFOs and CSCOs - at large organisations, plus business-unit and regional C-level leaders at companies above $500 million…
Что говорят данные
- Role or title: The CMO Club: Chief marketing officer or equivalent senior marketing leader; Gartner C-level Communities: Enterprise-wide C-level executive, or a business-unit or regional C-level leader.
- Minimum company revenue: The CMO Club: No published minimum company revenue; Gartner C-level Communities: Private sector: responsibility for $500M+ in revenue.
- Minimum employees: The CMO Club: No published minimum employees; Gartner C-level Communities: Public sector: 1,000+ employees.
- Geographic restriction: The CMO Club: No published geographic restriction; Gartner C-level Communities: Membership is held in a regional community; communities cover North America, EMEA and APAC plus one global community.
- Annual dues: The CMO Club: Not publicly disclosed at any stage of the organisation's history.; Gartner C-level Communities: Not publicly disclosed. No membership price appears anywhere on the organisation's site. The commercial model is sponsor-funded: Gartner sells sponsors "unparalleled access to C-level executives at 400+ events each year"..
Сравнение рядом
| The CMO Club | Gartner C-level Communities | |
|---|---|---|
| Профиль | ||
| Тип | Networking organization | Leadership network |
| Основана | Not documented | Not documented |
| Штаб-квартира | United States | Portland, United States |
| Geographic footprint | At acquisition in 2020, more than 30 global chapters. The successor InspireCMO runs member programmes at chapters across the United States; a current chapter list is not published on the public site. | 101 communities worldwide across 10 countries; CIO and CISO each run 34 communities (24 North America, 7 EMEA, 2 APAC, 1 global), with smaller footprints for CHRO (13), CDAO (12), CFO (5) and CSCO (3) |
| Участники | 650as of March 2020 | 14,000as of September 2026 |
| Отделения | 30 | 101 |
| Primary audience | Chief marketing officers and senior marketing leaders at established brands | Enterprise C-level executives - CIOs, CISOs, CHROs, CDAOs, CFOs and CSCOs - at large organisations, plus business-unit and regional C-level leaders at companies above $500 million in revenue |
| Типичный участник | Members were CMOs and senior marketing leaders at large consumer and business brands. The club's defining rule was that vendors and press were excluded, so members could speak without being sold to or quoted. | Members are enterprise-wide C-level executives, or business-unit and regional C-level leaders responsible for a private-sector unit above $500 million in revenue or a public-sector body with more than 1,000 employees, who report to the CEO or one level below. Gartner says 93% of the Fortune 100 are represented and 74% of members come from companies above $1 billion in revenue. |
| Qualification | ||
| Должность или титул | Chief marketing officer or equivalent senior marketing leaderThe historic club and its successor both position membership as CMO-level. No formal written eligibility test is published.verified September 2026 · источник ↗ | Enterprise-wide C-level executive, or a business-unit or regional C-level leaderPublished as "Community Member Criteria" on the application pages.verified September 2026 · источник ↗ |
| Минимальная выручка компании | No published minimum company revenue | Private sector: responsibility for $500M+ in revenueApplies to business-unit or regional C-level applicants.verified September 2026 · источник ↗ |
| Минимальное число сотрудников | No published minimum employees | Public sector: 1,000+ employeesverified September 2026 · источник ↗ |
| Географическое ограничение | No published geographic restriction | Membership is held in a regional community; communities cover North America, EMEA and APAC plus one global communityverified September 2026 · источник ↗ |
| Invitation required | Not documented | Sometimes |
| Sponsor required | No | No |
| Application process | For the successor InspireCMO: complete an online interest form, speak with the chapter's executive director, then begin attending member programmes. No public application process survives for the original CMO Club. | Apply online with corporate email, title, organisation and revenue band, and confirm reporting line to the CEO. Applications are vetted against the published Community Member Criteria. Successful applicants are contacted by a Community Program Manager, who discusses priorities and completes onboarding including access to year-round events. |
| Selectivity | Not publicly disclosed. | No acceptance rate is published. Gartner describes membership as "By invitation only" on its homepage while also operating a public application form, and says each application is carefully vetted against established criteria. |
| Стоимость | ||
| Ежегодные взносы | Not publicly disclosed at any stage of the organisation's history.verified September 2026 | Not publicly disclosed. No membership price appears anywhere on the organisation's site. The commercial model is sponsor-funded: Gartner sells sponsors "unparalleled access to C-level executives at 400+ events each year".verified September 2026 · источник ↗ |
| Вступительный взнос | Not publicly disclosedverified September 2026 | Not publicly disclosedverified September 2026 |
| Membership term | Not documented | Not documented |
| Структура | ||
| Meeting frequency | Chapter programmes through the year plus regular virtual strategy calls and peer-led sessions, per the successor organisation | Members meet several times a year within their community: in-person executive summits, inner-circle sessions, virtual town halls and curated one-to-one peer meetings; more than 400 programmes run across all communities annually |
| Peer forums | Member-led chapter circles rather than facilitated closed forums; each community has an assigned executive director | Regional role-based communities led by a Governing Body of serving C-level practitioners, rather than standing small-group forums |
| Confidentiality | The original club's premise was a room without vendors or press. The successor publishes a code of conduct but no forum confidentiality rule | Discussions are described as peer-level and off-the-record within community programmes; no published written confidentiality code was found |
| Time commitment | Not documented | Not documented |
| Organized as | Chapter-based, Event-focused, Virtual | Chapter-based, Event-focused, Virtual |
| Конфиденциальные экспертные форумы | Partial | Partial |
| Местные отделения | Yes | Yes |
| Виртуальное членство | Partial | Yes |
| Онлайн-сообщество | Yes | Yes |
| Каталог участников | Yes | Yes |
| Мероприятия | Yes | Yes |
| Программирование | ||
| Образовательные программы | Yes | Yes |
| Развитие лидерских качеств | Yes | Yes |
| Выезды | No | No |
| Путешествия | No | No |
| Программы для семей | No | No |
| Программы для супругов и партнёров | No | No |
| Программы для следующего поколения | Partial | No |
| Инвестиционные дискуссии | No | No |
| Инвестиционные возможности | No | No |
| Филантропический компонент | No | No |
| Акцент на нетворкинге | High | High |
| Социальный акцент | Medium | Medium |
Далее
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Источники
Получено из источников, указанных на каждой странице: The CMO Club · Gartner C-level Communities