Comparison · 10 material differences
The CMO Club vs The PEER 150
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact; it is not a zero.
Verified September 2026
Networking organization
Verified September 2026 The CMO Club
Chief marketing officers and senior marketing leaders at established brands
Networking organization
The PEER 150
Chief human resources officers, chief people officers and other senior HR leaders at large US employers
What the records say
- Role or title: The CMO Club: Chief marketing officer or equivalent senior marketing leader; The PEER 150: Senior HR leader - CHRO, chief people officer, EVP/SVP/VP of human resources or equivalent.
- Geographic restriction: The CMO Club: No published geographic restriction; The PEER 150: United States.
- Annual dues: The CMO Club: Not publicly disclosed at any stage of the organisation's history.; The PEER 150: $0 a year.
Side by side
| The CMO Club | The PEER 150 | |
|---|---|---|
| Profile | ||
| Type | Networking organization | Networking organization |
| Founded | Not documented | 2014 ("Thus, in 2014, The PEER 150 was born" per the organisation's own story page.) |
| Headquarters | United States | Portland, United States |
| Geographic footprint | At acquisition in 2020, more than 30 global chapters. The successor InspireCMO runs member programmes at chapters across the United States; a current chapter list is not published on the public site. | United States: 12 regional chapters - Atlanta, Austin, Boston, Chicago, Dallas, Los Angeles, Minneapolis, Nashville, New York, Portland, San Francisco and Seattle |
| Members | 650as of March 2020 | 800as of September 2026 |
| Chapters | 30 | 12 |
| Primary audience | Chief marketing officers and senior marketing leaders at established brands | Chief human resources officers, chief people officers and other senior HR leaders at large US employers |
| Typical member | Members were CMOs and senior marketing leaders at large consumer and business brands. The club's defining rule was that vendors and press were excluded, so members could speak without being sold to or quoted. | Members are CHROs, chief people officers, EVPs and SVPs of HR and comparable senior people leaders at large US employers; the member directory lists executives from companies including Kaiser Permanente, Nike, Georgia Power, Chick-fil-A and NCR Voyix. The organisation reports a mix of C-suite, VP/SVP and director-level attendees. |
| Qualification | ||
| Role or title | Chief marketing officer or equivalent senior marketing leaderThe historic club and its successor both position membership as CMO-level. No formal written eligibility test is published.verified September 2026 · source ↗ | Senior HR leader - CHRO, chief people officer, EVP/SVP/VP of human resources or equivalentThe organisation describes itself as a national community of senior HR leaders; membership pages do not publish a formal written title test.verified September 2026 · source ↗ |
| Geographic restriction | No published geographic restriction | United Statesverified September 2026 · source ↗ |
| Invitation required | Not documented | Sometimes |
| Sponsor required | No | No |
| Application process | For the successor InspireCMO: complete an online interest form, speak with the chapter's executive director, then begin attending member programmes. No public application process survives for the original CMO Club. | Prospective members complete an application form on the website. The organisation reviews applicants for seniority and fit within the local HR community before granting access to events and the member channels. No sponsor or dues payment is involved. |
| Selectivity | Not publicly disclosed. | Not publicly disclosed. Gatherings are described as invite-only and applications are reviewed, but no acceptance data is published. |
| Cost | ||
| Annual dues | Not publicly disclosed at any stage of the organisation's history.verified September 2026 | $0 a yearThe organisation's application page states plainly that membership is completely free. The business is funded by event sponsors and partners.verified September 2026 · source ↗ |
| Initiation fee | Not publicly disclosedverified September 2026 | $0 one-timeNo joining fee; membership carries no charge.verified September 2026 · source ↗ |
| Event costs | Not publicly disclosed. | Member events including the National Summit are included in membership. The PDXYZ conference sells registrations more widely; its member pricing is not published.verified September 2026 · source ↗ |
| Membership term | Not documented | Not documented |
| Structure | ||
| Meeting frequency | Chapter programmes through the year plus regular virtual strategy calls and peer-led sessions, per the successor organisation | Regional dinners through the year in each chapter city, plus virtual webinars and roundtables, the annual National Summit and the PDXYZ conference |
| Peer forums | Member-led chapter circles rather than facilitated closed forums; each community has an assigned executive director | No standing facilitated forums. The core format is a regional dinner of 40-70 senior HR leaders hosted at a member's headquarters, with a tour, workshop or presentation |
| Confidentiality | The original club's premise was a room without vendors or press. The successor publishes a code of conduct but no forum confidentiality rule | The organisation emphasises candid, unfiltered discussion under a "Come As You Are" philosophy, but publishes no formal confidentiality rule |
| Time commitment | Not documented | Not documented |
| Organized as | Chapter-based, Event-focused, Virtual | Chapter-based, Event-focused, Virtual |
| Confidential peer forums | Partial | Partial |
| Local chapters | Yes | Yes |
| Virtual membership | Partial | Yes |
| Online community | Yes | Yes |
| Member directory | Yes | Yes |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Yes | Yes |
| Leadership development | Yes | Partial |
| Retreats | No | No |
| Travel | No | No |
| Family programming | No | No |
| Spouse and partner programming | No | No |
| Next-generation programming | Partial | No |
| Investment discussions | No | No |
| Investment opportunities | No | No |
| Philanthropic component | No | No |
| Networking emphasis | High | High |
| Social emphasis | Medium | High |
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Sources
Drawn from the sources listed on each page: The CMO Club · The PEER 150