Vergleich · 13 wesentliche Unterschiede
The CMO Club vs The Business Council
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Verifiziert September 2026
Networking-Organisation
Verifiziert September 2026 The CMO Club
Chief marketing officers and senior marketing leaders at established brands
Community mit Einladungspflicht
The Business Council
Sitting chief executives of leading multinational companies
Was die Quellen besagen
- Role or title: The CMO Club: Chief marketing officer or equivalent senior marketing leader; The Business Council: Chief executive officer of a leading multinational business.
- Annual dues: The CMO Club: Not publicly disclosed at any stage of the organisation's history.; The Business Council: Not publicly disclosed.
Nebeneinander
| The CMO Club | The Business Council | |
|---|---|---|
| Profil | ||
| Typ | Networking organization | Invitation-only community |
| Gegründet | Not documented | 1933 ("Originally convened in 1933 to advise the executive branch of the U.S. Government"; it began life as the Business Advisory Council attached to the Department of Commerce and later separated from government.) |
| Hauptsitz | United States | Washington, United States |
| Geographic footprint | At acquisition in 2020, more than 30 global chapters. The successor InspireCMO runs member programmes at chapters across the United States; a current chapter list is not published on the public site. | Based in Washington, D.C.; membership is drawn from chief executives of leading multinational businesses, including some headquartered outside the United States |
| Mitglieder | 650as of March 2020 | 250as of September 2026 |
| Kapitel | 30 | No chapters; the Council convenes as a single body at three meetings a year |
| Primary audience | Chief marketing officers and senior marketing leaders at established brands | Sitting chief executives of leading multinational companies |
| Typisches Mitglied | Members were CMOs and senior marketing leaders at large consumer and business brands. The club's defining rule was that vendors and press were excluded, so members could speak without being sold to or quoted. | Active members are serving chief executives of large multinational businesses, selected as individuals rather than as company representatives. Members who leave the chief executive role move to a graduate-member category. The published lists include chief executives of major US public companies alongside a smaller number of non-US companies. |
| Qualification | ||
| Funktion oder Titel | Chief marketing officer or equivalent senior marketing leaderThe historic club and its successor both position membership as CMO-level. No formal written eligibility test is published.verified September 2026 · Quelle ↗ | Chief executive officer of a leading multinational business"limited to 250 active members, each of whom is selected on the basis of personal qualities and position as the chief executive officer of a leading multinational business."verified September 2026 · Quelle ↗ |
| Invitation required | Not documented | Yes |
| Sponsor required | No | Yes |
| Application process | For the successor InspireCMO: complete an online interest form, speak with the chapter's executive director, then begin attending member programmes. No public application process survives for the original CMO Club. | There is no application. Members invite peers, and candidates are selected on the basis of personal qualities and their position as chief executive of a leading multinational business. The public site offers only a contact form for those wanting to learn more. |
| Selectivity | Not publicly disclosed. | Active membership is capped at 250. No acceptance rate, candidate volume or selection procedure is published. |
| Kosten | ||
| Jahresbeiträge | Not publicly disclosed at any stage of the organisation's history.verified September 2026 | Not publicly disclosedverified September 2026 |
| Aufnahmegebühr | Not publicly disclosedverified September 2026 | No dues or meeting fees are published; the Council's public site directs prospective enquiries to a contact form only. |
| Veranstaltungskosten | Not publicly disclosed. | Not publicly disclosed. The Council holds three meetings a year but publishes no attendance cost.verified September 2026 |
| Membership term | Not documented | Active membership runs while the member serves as a chief executive; on leaving that role members move to the graduate-member category |
| Struktur | ||
| Meeting frequency | Chapter programmes through the year plus regular virtual strategy calls and peer-led sessions, per the successor organisation | Three meetings a year |
| Peer forums | Member-led chapter circles rather than facilitated closed forums; each community has an assigned executive director | Whole-membership meetings with panels, interviews and presentations; no standing small groups are described |
| Confidentiality | The original club's premise was a room without vendors or press. The successor publishes a code of conduct but no forum confidentiality rule | The Council describes its meetings as taking place in an "intimate and safe environment"; no written confidentiality policy is published |
| Time commitment | Not documented | Not documented |
| Organized as | Chapter-based, Event-focused, Virtual | Event-focused |
| Vertrauliche Peer-Foren | Partial | Yes |
| Lokale Kapitel | Yes | No |
| Virtuelle Mitgliedschaft | Partial | No |
| Online-Community | Yes | Partial |
| Mitgliederverzeichnis | Yes | Yes |
| Veranstaltungen | Yes | Yes |
| Programmierung | ||
| Bildungsprogramme | Yes | Yes |
| Führungskräfteentwicklung | Yes | Partial |
| Retreats | No | Yes |
| Reisen | No | No |
| Familienprogramme | No | Not documented |
| Programme für Ehe- und Lebenspartner | No | Not documented |
| Next-Generation-Programm | Partial | No |
| Investment-Diskussionen | No | Not documented |
| Investment-Möglichkeiten | No | No |
| Philanthropische Komponente | No | No |
| Schwerpunkt Vernetzung | High | High |
| Sozialer Schwerpunkt | Medium | Medium |
Weiter
Zuletzt verifiziert: Noch nicht geprüft
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Quellen
Entnommen aus den auf jeder Seite aufgeführten Quellen: The CMO Club · The Business Council