Comparison · 14 material differences
Strategic Coach vs Tony Robbins Platinum Partnership
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact; it is not a zero.
Verified September 2026
Paid mastermind
Verified September 2026 Strategic Coach
Owner-operators, professionals in their own practice and high-commission salespeople who meet a personal income floor and have run their business for at least three years.
Paid mastermind
Tony Robbins Platinum Partnership
Business owners, executives and high-income individuals already inside the Tony Robbins event ecosystem who want closer access to Tony and Sage Robbins.
What the records say
- Role or title: Strategic Coach: Business owner, professional in your own practice, or high-commission salesperson; Tony Robbins Platinum Partnership: No published role or title.
- Programme fee: Strategic Coach: Not publicly disclosed. The company states fees are set by income bracket, are paid up front on an annual basis, and must be paid in full before the first session of the new year; it publishes no price list.; Tony Robbins Platinum Partnership: $85,000 a year.
Side by side
| Strategic Coach | Tony Robbins Platinum Partnership | |
|---|---|---|
| Profile | ||
| Type | Paid mastermind | Paid mastermind |
| Founded | 1989 (Dan Sullivan and Babs Smith founded Strategic Coach in Toronto in 1989; the year is reported consistently in interviews and business press rather than on a single official page fetched for this record.) | Not documented |
| Headquarters | Toronto, Canada | San Diego, United States |
| Geographic footprint | Workshops run in Toronto and Chicago, in the United Kingdom, and online; the company operates North American and UK programs. | Members attend Tony Robbins events internationally and take part in curated international trips; the operating company is based in San Diego, California. |
| Members | Not publicly disclosed. The company's own preview material says it has worked with more than 25,000 business owners over 35 years, which is cumulative rather than current enrolment. | Not publicly disclosed |
| Chapters | No chapters; participants are grouped into workshop cohorts by city or online session. | No chapters; the program is organised around events and trips. |
| Primary audience | Owner-operators, professionals in their own practice and high-commission salespeople who meet a personal income floor and have run their business for at least three years. | Business owners, executives and high-income individuals already inside the Tony Robbins event ecosystem who want closer access to Tony and Sage Robbins. |
| Typical member | Participants are entrepreneurs rather than corporate executives. The published entry test is personal income, not company revenue: a minimum net personal income of US/CA$200,000 in North America, with a separate sterling test in the United Kingdom. | Not publicly disclosed. The organization publishes no revenue, income or net-worth test; the effective filter is the fee. |
| Qualification | ||
| Role or title | Business owner, professional in your own practice, or high-commission salespersonEmployed managers are not the target participant.verified September 2026 · source ↗ | No published role or title |
| Invitation required | No | No |
| Sponsor required | No | No |
| Application process | Prospective participants book a discovery call, confirm they meet the tenure and personal-income tests, and are placed into a Signature Program workshop cohort by city or online session. Income is verified by tax receipts or an accountant's letter. Participants progress to higher program levels over time rather than applying to them directly. | Prospective members apply through the Platinum Partnership pages, often after attending a Robbins event, and are enrolled on the published fee schedule with a US$15,000 activation payment. The published terms allow cancellation without penalty within three business days; after that, all funds paid are forfeited to Robbins Research International or the Tony Robbins Foundation. Membership is renewed annually at a reduced fee for second and subsequent years. |
| Selectivity | Not publicly disclosed. There is no published acceptance rate; the gate is the documented income test plus the fee. | Not publicly disclosed. No eligibility test, acceptance rate or member cap is published; the effective filter is the published fee. |
| Cost | ||
| Programme fee | Not publicly disclosed. The company states fees are set by income bracket, are paid up front on an annual basis, and must be paid in full before the first session of the new year; it publishes no price list.verified September 2026 · source ↗ | $85,000 a yearFirst-year tier. The published terms state: "The total Program Participation Fee for the Platinum Partnership Program for the first year is $85,000", comprising a US$15,000 deposit plus US$6,000 per month for months 1-10 and US$5,000 per month for months 11-12.verified September 2026 · source ↗ |
| Membership term | Annual, paid in advance | Annual, renewable, with a declining fee in the second and third years |
| Structure | ||
| Meeting frequency | Four workshop days a year, in person or virtual, plus Coach Connection sessions between workshops | Not publicly disclosed as a fixed schedule; members attend Robbins events with priority access plus curated international trips through the year |
| Peer forums | Facilitated workshop cohorts led by a Strategic Coach coach; not a confidential peer board | No peer forums are published; the program provides one-to-one coaching and event access rather than facilitated peer groups |
| Confidentiality | Not publicly disclosed | Not publicly disclosed |
| Time commitment | Four workshop days a year plus between-workshop sessions | Not publicly disclosed as a total; first-year members receive up to 18 hours of coaching per the published terms |
| Organized as | Cohort-based, Event-focused, Virtual | Event-focused, Cohort-based |
| Confidential peer forums | Partial | No |
| Local chapters | No | No |
| Virtual membership | Yes | No |
| Online community | Partial | Not documented |
| Member directory | Not documented | Not documented |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Yes | Yes |
| Leadership development | Yes | Yes |
| Retreats | No | Yes |
| Travel | No | Yes |
| Family programming | No | Not documented |
| Spouse and partner programming | Not documented | Partial |
| Next-generation programming | No | Not documented |
| Investment discussions | No | Partial |
| Investment opportunities | No | No |
| Philanthropic component | Not documented | Yes |
| Networking emphasis | Low | Medium |
| Social emphasis | Low | Medium |
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Last verified: not yet reviewed
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Sources
Drawn from the sources listed on each page: Strategic Coach · Tony Robbins Platinum Partnership