Comparison · 20 material differences
Baby Bathwater Institute vs C12
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact; it is not a zero.
Verified September 2026
Invitation-only community
Verified September 2026 Baby Bathwater Institute
Founders and owners of consumer, e-commerce and digital-service businesses, plus a smaller share of investors and advisers.
Peer advisory
C12
Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue.
What the records say
- Role or title: Baby Bathwater Institute: Founder, co-founder, CEO, other C-suite, or strategic adviser; C12: CEO, business owner, president, managing partner, executive director or business-unit general manager.
- Minimum company revenue: Baby Bathwater Institute: Guideline minimum of US$1M+ in revenue; C12: Greater than US$2,000,000 in annual revenue.
- Minimum employees: Baby Bathwater Institute: No published minimum employees; C12: 10 or more employees.
- Minimum capital raised: Baby Bathwater Institute: Alternative guideline of US$3M+ raised, or an equivalent equity milestone; C12: No published minimum capital raised.
- Annual dues: Baby Bathwater Institute: $12,500 a year; C12: C12 publishes no dues schedule; amounts are set locally..
Side by side
| Baby Bathwater Institute | C12 | |
|---|---|---|
| Profile | ||
| Type | Invitation-only community | Peer advisory |
| Founded | 2014 (The organization's About page says it "began back in 2014 with one unforgettable party...and not a single business plan in sight". It was co-founded by Hollis Carter and Michael Lovitch.) | 1992 (Founded in October 1992 by Buck Jacobs, reportedly in Florida, to bring Christian business owners and chief executives together in small peer groups.) |
| Headquarters | United States | United States |
| Geographic footprint | Events are held across the United States, Mexico, Canada and Europe; past locations include Croatia, Cabo San Lucas, Colorado, South Carolina, Louisiana, Idaho, California, Utah, New York and British Columbia. | More than 160 metropolitan areas across five continents, with named operations including Brazil, South Africa, Kenya and Malaysia |
| Members | Not publicly disclosed on the organization's own pages, which describe "a few hundred founders". A December 2025 published interview with co-founder Hollis Carter cites "250+ active members". | 4,900as of September 2026 |
| Chapters | No chapters; the community is organised around events plus an app-based platform. | Not publicly disclosed as a forum count. C12 states it operates in "more than 160 major metropolitan areas" and is guided by "over 250 full-time Chairs", but publishes no total number of Forums. |
| Primary audience | Founders and owners of consumer, e-commerce and digital-service businesses, plus a smaller share of investors and advisers. | Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue. |
| Typical member | The organization publishes a member composition breakdown: 65 per cent own seven- to nine-figure business-to-consumer businesses, 25 per cent provide digital services such as marketing, branding and growth, 5 per cent are influencers and up-and-comers, and 5 per cent are investors and mentors. | Members are Christian CEOs, owners, presidents, managing partners, executive directors and business-unit general managers. C12 reports an average member tenure of five to seven years, with some members of several decades' standing. |
| Qualification | ||
| Role or title | Founder, co-founder, CEO, other C-suite, or strategic adviserRoles offered on the application form.verified September 2026 · source ↗ | CEO, business owner, president, managing partner, executive director or business-unit general managerKey Player Forums exist separately for senior executives and managers below CEO level at member companies.verified September 2026 · source ↗ |
| Minimum company revenue | Guideline minimum of US$1M+ in revenuePublished as one of three alternative business guidelines (US$1M+ revenue, US$500K profit, or US$3M+ raised or equivalent equity milestone). The organization states these are "guidelines, not a checklist".verified September 2026 · source ↗ | Greater than US$2,000,000 in annual revenueStated in C12's FAQ; C12's apply-to-join page states the employee test without repeating a revenue minimum.verified September 2026 · source ↗ |
| Minimum employees | No published minimum employees | 10 or more employeesverified September 2026 · source ↗ |
| Minimum capital raised | Alternative guideline of US$3M+ raised, or an equivalent equity milestoneOne of three alternative tests; the application form also offers routes for businesses under US$3M that have raised at least US$3M or had a prior seven-figure exit.verified September 2026 · source ↗ | No published minimum capital raised |
| Invitation required | No | Yes |
| Sponsor required | No | Not documented |
| Application process | A four-step process: a five-minute application covering the business; a personal review by the team; a two-way call described as a genuine conversation about fit; and then, on approval, an invitation with onboarding. The organization says every application is reviewed and that unsuccessful applicants receive feedback on fit rather than silence. | Candidates complete an application covering personal, business and financial information, and agree to a membership covenant on attendance and doctrine. C12 describes membership as invitation-only but open to any qualifying Christian CEO, owner or executive who meets the employee and revenue tests. |
| Selectivity | Not publicly disclosed. No acceptance rate is published; the organization states that members are vetted for character as well as revenue and that the published business minimums are guidelines. | Not publicly disclosed. C12 publishes no acceptance rate. |
| Cost | ||
| Annual dues | $12,500 a yearSingle published membership rate. The membership page states: "That's the whole number. No tiers, no a la carte add-ons, no surprise fees once you're in." Members also receive 50 per cent off all flagship, mastermind and adventure events.verified September 2026 · source ↗ | C12 publishes no dues schedule; amounts are set locally. |
| Monthly dues | $1,250 a monthMonthly alternative to the annual rate, published on the same page.verified September 2026 · source ↗ | Not publicly disclosed. C12 states it is "a dues-based membership paid monthly" and that "dues amounts are determined locally based on market economics and dynamics". Dues cover monthly meetings, materials and one individual coaching session.verified September 2026 · source ↗ |
| Event costs | Third-party reported figures: a December 2025 interview with co-founder Hollis Carter quotes live events at US$12,500 for non-members and US$6,250 for members. The organization's own events page lists no ticket prices; the 50 per cent member discount is confirmed on the membership page.verified September 2026 · source ↗ | C12 publishes no dues schedule; amounts are set locally. |
| Membership term | One-year initial term, then month-to-month with 45 days' cancellation notice | Dues paid monthly; C12 reports average member tenure of five to seven years |
| Structure | ||
| Meeting frequency | Three to four flagship events a year (100-200 attendees), one to three masterminds (12-25 members) and one to three adventures (12-20 members), plus virtual sessions | Monthly in-person Forum plus a monthly one-hour FOCUS60 coaching session; C12 states the total commitment is less than 100 hours a year |
| Peer forums | Small-group hot seats with peers at a similar stage, plus The Tub app community and brokered one-to-one introductions | Monthly invitation-only Forums of Christian CEOs, owners and executives led by a full-time C12 Chair, described as sitting with around a dozen proven leaders. C12 does not publish an exact average Forum size. |
| Confidentiality | Not publicly disclosed; the organization publishes a no-pitching rule covering members, speakers and the organization itself | Forums are described as confidential and invitation-only; C12 does not publish the text of its confidentiality terms. |
| Time commitment | Not documented | Less than 100 hours a year per C12 |
| Organized as | Event-focused, Virtual | Forum-based, Event-focused |
| Confidential peer forums | Yes | Yes |
| Local chapters | No | Yes |
| Virtual membership | Partial | No |
| Online community | Yes | Partial |
| Member directory | Partial | Not documented |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Partial | Yes |
| Leadership development | Partial | Yes |
| Retreats | Yes | Partial |
| Travel | Yes | No |
| Family programming | No | No |
| Spouse and partner programming | Not documented | No |
| Next-generation programming | No | No |
| Investment discussions | Partial | No |
| Investment opportunities | No | No |
| Philanthropic component | Not documented | Yes |
| Networking emphasis | High | Medium |
| Social emphasis | High | Medium |
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Sources
Drawn from the sources listed on each page: Baby Bathwater Institute · C12