Comparison · 16 material differences
C12 vs MacKay CEO Forums
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact — it is not a zero.
Verified September 2026
Peer advisory
Verified September 2026 C12
Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue.
Peer advisory
MacKay CEO Forums
Canadian CEOs, business owners and senior executives, split into forums by role and company size
What the records say
- Role or title — C12: CEO, business owner, president, managing partner, executive director or business-unit general manager; MacKay CEO Forums: CEO Membership: CEO, business owner or founder.
- Minimum company revenue — C12: Greater than US$2,000,000 in annual revenue; MacKay CEO Forums: CEO Membership: annual company revenue $5MM-$5B+.
- Minimum employees — C12: 10 or more employees; MacKay CEO Forums: No published minimum employees.
- Geographic restriction — C12: No published geographic restriction; MacKay CEO Forums: Canada.
- Annual dues — C12: C12 publishes no dues schedule; amounts are set locally.; MacKay CEO Forums: C$12,000 a year.
Side by side
| C12 | MacKay CEO Forums | |
|---|---|---|
| Profile | ||
| Type | Peer advisory | Peer advisory |
| Founded | 1992 (Founded in October 1992 by Buck Jacobs, reportedly in Florida, to bring Christian business owners and chief executives together in small peer groups.) | 2005 (MacKay's own pages say "more than 20 years" and cite "5,000+ Alumni members across Canada over 20 years" without naming a year; the Peer Resources directory dates the founding to 2005. Nancy MacKay, PhD is listed as Founder and CEO on the leadership page.) |
| Headquarters | United States | North Vancouver, Canada |
| Geographic footprint | More than 160 metropolitan areas across five continents, with named operations including Brazil, South Africa, Kenya and Malaysia | Canada: Forum Chairs listed in twelve regions across British Columbia, Alberta, Saskatchewan, Ontario and Nova Scotia |
| Members | 4,900as of September 2026 | 1,300as of September 2026 |
| Chapters | Not publicly disclosed as a forum count. C12 states it operates in "more than 160 major metropolitan areas" and is guided by "over 250 full-time Chairs", but publishes no total number of Forums. | 12 |
| Primary audience | Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue. | Canadian CEOs, business owners and senior executives, split into forums by role and company size |
| Typical member | Members are Christian CEOs, owners, presidents, managing partners, executive directors and business-unit general managers. C12 reports an average member tenure of five to seven years, with some members of several decades' standing. | Members are chief executives, owners and senior executives of Canadian companies with revenue from about $5 million to over $5 billion, with a separate tier for companies above $1 billion. MacKay states that 37% of members are women. |
| Qualification | ||
| Role or title | CEO, business owner, president, managing partner, executive director or business-unit general managerKey Player Forums exist separately for senior executives and managers below CEO level at member companies.verified September 2026 · source ↗ | CEO Membership: CEO, business owner or founderverified September 2026 · source ↗ |
| Minimum company revenue | Greater than US$2,000,000 in annual revenueStated in C12's FAQ; C12's apply-to-join page states the employee test without repeating a revenue minimum.verified September 2026 · source ↗ | CEO Membership: annual company revenue $5MM-$5B+Currency is not stated on the page; MacKay prices in Canadian dollars plus GST/HST.verified September 2026 · source ↗ |
| Minimum employees | 10 or more employeesverified September 2026 · source ↗ | No published minimum employees |
| Geographic restriction | No published geographic restriction | CanadaForum Chairs are listed only in Canadian regions.verified September 2026 · source ↗ |
| Invitation required | Yes | No |
| Sponsor required | Not documented | No |
| Application process | Candidates complete an application covering personal, business and financial information, and agree to a membership covenant on attendance and doctrine. C12 describes membership as invitation-only but open to any qualifying Christian CEO, owner or executive who meets the employee and revenue tests. | Prospective members apply through the Join MacKay pages or by contacting the office, then are screened for strategic fit and matched to a forum of non-competing peers. Community members may be invited to sit in on a full-day forum meeting before committing to a forum tier. |
| Selectivity | Not publicly disclosed. C12 publishes no acceptance rate. | Not publicly disclosed. MacKay says peer groups are screened for strategic fit but publishes no acceptance rate. |
| Cost | ||
| Annual dues | C12 publishes no dues schedule; amounts are set locally. | C$12,000 a yearCEO Membership: "$12,000 (full year)". Prices are quoted before GST/HST.verified September 2026 · source ↗ |
| Monthly dues | Not publicly disclosed. C12 states it is "a dues-based membership paid monthly" and that "dues amounts are determined locally based on market economics and dynamics". Dues cover monthly meetings, materials and one individual coaching session.verified September 2026 · source ↗ | All figures are annual and quoted before GST/HST. MacKay publishes each tier's price on its own membership page. |
| Initiation fee | C12 publishes no dues schedule; amounts are set locally. | Not publicly disclosed; no joining fee is mentioned on the membership pages.verified September 2026 |
| Membership term | Dues paid monthly; C12 reports average member tenure of five to seven years | Annual (dues quoted as "full year") |
| Structure | ||
| Meeting frequency | Monthly in-person Forum plus a monthly one-hour FOCUS60 coaching session; C12 states the total commitment is less than 100 hours a year | Seven forum meetings a year: six full-day sessions plus a two-day retreat; plus speaker sessions and national summits |
| Peer forums | Monthly invitation-only Forums of Christian CEOs, owners and executives led by a full-time C12 Chair, described as sitting with around a dozen proven leaders. C12 does not publish an exact average Forum size. | Forums of about 14 carefully matched, non-competing members led by a certified Forum Chair |
| Confidentiality | Forums are described as confidential and invitation-only; C12 does not publish the text of its confidentiality terms. | Confidentiality is one of MacKay's stated core values; forums are described as confidential, judgement-free spaces |
| Time commitment | Less than 100 hours a year per C12 | Roughly eight meeting days a year at full attendance; members must attend at least four of the seven meetings |
| Organized as | Forum-based, Event-focused | Forum-based, Chapter-based, Event-focused |
| Confidential peer forums | Yes | Yes |
| Local chapters | Yes | Yes |
| Virtual membership | No | Not documented |
| Online community | Partial | Yes |
| Member directory | Not documented | Partial |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Yes | Yes |
| Leadership development | Yes | Yes |
| Retreats | Partial | Yes |
| Travel | No | No |
| Family programming | No | Yes |
| Spouse and partner programming | No | Not documented |
| Next-generation programming | No | No |
| Investment discussions | No | Partial |
| Investment opportunities | No | No |
| Philanthropic component | Yes | Partial |
| Networking emphasis | Medium | High |
| Social emphasis | Medium | Medium |
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Sources
Drawn from the sources listed on each page: C12 · MacKay CEO Forums