Comparison · 14 material differences
C12 vs Pavilion
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact; it is not a zero.
Verified September 2026
Peer advisory
Verified September 2026 C12
Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue.
Peer advisory
Pavilion
In-seat go-to-market leaders in sales, marketing, customer success, partnerships and revenue operations who manage teams and carry a revenue number, plus a separate tier for B2B…
What the records say
- Role or title: C12: CEO, business owner, president, managing partner, executive director or business-unit general manager; Pavilion: Must be an in-seat go-to-market operator who leads a team and is accountable for its performance, not an individual contributor.
- Minimum company revenue: C12: Greater than US$2,000,000 in annual revenue; Pavilion: Pavilion Gold: companies with US$100M to US$3B in annual recurring revenue.
- Minimum employees: C12: 10 or more employees; Pavilion: No published minimum employees.
- Industry restriction: C12: No published industry restriction; Pavilion: Consultants, full-time fractional executives and service providers are excluded from Pavilion Gold.
- Annual dues: C12: C12 publishes no dues schedule; amounts are set locally.; Pavilion: $1,375 a year.
Side by side
| C12 | Pavilion | |
|---|---|---|
| Profile | ||
| Type | Peer advisory | Peer advisory |
| Founded | 1992 (Founded in October 1992 by Buck Jacobs, reportedly in Florida, to bring Christian business owners and chief executives together in small peer groups.) | 2016 (Pavilion does not publish a founding date. Its June 2021 rebrand press release refers to "five years of unparalleled growth", which places the start of Revenue Collective around 2016. A January 2019 post by founder Sam Jacobs describes it as beginning as "a pet project for a small group of us in New York City", with 20 members at the start of 2018 and over 200 by year end.) |
| Headquarters | United States | New York, United States |
| Geographic footprint | More than 160 metropolitan areas across five continents, with named operations including Brazil, South Africa, Kenya and Malaysia | More than 45 chapters across North America, Europe, the Middle East and Asia-Pacific, from Atlanta and Vancouver to Amsterdam, Tel Aviv area, Singapore and Sydney. |
| Members | 4,900as of September 2026 | 10,000as of September 2026 |
| Chapters | Not publicly disclosed as a forum count. C12 states it operates in "more than 160 major metropolitan areas" and is guided by "over 250 full-time Chairs", but publishes no total number of Forums. | 45 |
| Primary audience | Christian chief executives, business owners and executives of growth-stage companies with at least ten employees and more than US$2 million in annual revenue. | In-seat go-to-market leaders in sales, marketing, customer success, partnerships and revenue operations who manage teams and carry a revenue number, plus a separate tier for B2B technology chief executives. |
| Typical member | Members are Christian CEOs, owners, presidents, managing partners, executive directors and business-unit general managers. C12 reports an average member tenure of five to seven years, with some members of several decades' standing. | Pavilion publishes five characteristics of a fitting member: leading a team and being accountable for its performance rather than individual output; reporting to a chief executive or executive leader and materially influencing revenue strategy, hiring or spend; holding equity or being measured on long-term outcomes; working cross-functionally with peers of similar seniority; and influencing or owning a P&L, forecast or revenue number. Individual contributors, "lone operators", consultants, full-time fractional executives and service providers are excluded. |
| Qualification | ||
| Role or title | CEO, business owner, president, managing partner, executive director or business-unit general managerKey Player Forums exist separately for senior executives and managers below CEO level at member companies.verified September 2026 · source ↗ | Must be an in-seat go-to-market operator who leads a team and is accountable for its performance, not an individual contributorOne of five published fit characteristics; the site says Pavilion is not for "lone operators" and individual contributors.verified September 2026 · source ↗ |
| Minimum company revenue | Greater than US$2,000,000 in annual revenueStated in C12's FAQ; C12's apply-to-join page states the employee test without repeating a revenue minimum.verified September 2026 · source ↗ | Pavilion Gold: companies with US$100M to US$3B in annual recurring revenueGold is restricted to GTM-focused vice-presidents and C-level leaders who are not the founder or chief executive.verified September 2026 · source ↗ |
| Minimum employees | 10 or more employeesverified September 2026 · source ↗ | No published minimum employees |
| Industry restriction | No published industry restriction | Consultants, full-time fractional executives and service providers are excluded from Pavilion GoldStated on the Gold page "to ensure alignment and relevance among peers". The homepage says more broadly that Pavilion is not a fit for people looking to pitch services.verified September 2026 · source ↗ |
| Invitation required | Yes | Sometimes |
| Sponsor required | Not documented | No |
| Application process | Candidates complete an application covering personal, business and financial information, and agree to a membership covenant on attendance and doctrine. C12 describes membership as invitation-only but open to any qualifying Christian CEO, owner or executive who meets the employee and revenue tests. | Applicants start with an eligibility check based on title level and go-to-market function. Those who qualify are routed to the matching tier and can complete membership setup; borderline applicants are pointed to a next step. Gold and Scale are invitation-only and handled separately: the Scale process is published as application (referral preferred, not required), a one-to-one intake reviewing experience and goals, human matching by function, company maturity and schedule, then the reveal of the peer group and moderator, with a first meeting within 30 days. |
| Selectivity | Not publicly disclosed. C12 publishes no acceptance rate. | Not publicly disclosed as a rate. The only published scarcity signal is the Scale tier's cap of 100 seats, of which 51 were shown as remaining when checked on 6 September 2026. |
| Cost | ||
| Annual dues | C12 publishes no dues schedule; amounts are set locally. | $1,375 a yearAssociate tier (managers and directors): "$1,375 USD", quoted as "$115 USD per month, billed annually". The pricing page notes that "Currency and rate differs depending upon location", with selectors for North America, United Kingdom, EMEA and APAC plus LATAM.verified September 2026 · source ↗ |
| Monthly dues | Not publicly disclosed. C12 states it is "a dues-based membership paid monthly" and that "dues amounts are determined locally based on market economics and dynamics". Dues cover monthly meetings, materials and one individual coaching session.verified September 2026 · source ↗ | Prices are quoted in US dollars for North America; the pricing page states that currency and rate differ by region. Pavilion notes that many members expense membership as professional development and that invoices are available for reimbursement. Pavilion University courses are included in membership at no additional cost. |
| Membership term | Dues paid monthly; C12 reports average member tenure of five to seven years | Annual, billed annually. Gold memberships run one year, but the organization asks members to plan on a two-year commitment and bars anyone who cancels from rejoining Gold for at least two years. |
| Structure | ||
| Meeting frequency | Monthly in-person Forum plus a monthly one-hour FOCUS60 coaching session; C12 states the total commitment is less than 100 hours a year | 707 curated events a year across the organization; more than 200 annual chapter events; Small Councils meet bi-weekly in Gold and on a recurring monthly or twice-monthly cadence in Scale; up to 12 Gold Salon dinners a year |
| Peer forums | Monthly invitation-only Forums of Christian CEOs, owners and executives led by a full-time C12 Chair, described as sitting with around a dozen proven leaders. C12 does not publish an exact average Forum size. | Small Councils of 6 to 8 peers in Gold and 8 to 10 in Scale, hand-matched by function and company stage, professionally moderated, cross-functional and competitor-free; the Associate and Executive tiers rely on the members' Slack rather than assigned groups |
| Confidentiality | Forums are described as confidential and invitation-only; C12 does not publish the text of its confidentiality terms. | Small Councils are described as confidential and off the record; Gold adds off-the-record briefings. Pavilion publishes a code of conduct. |
| Time commitment | Less than 100 hours a year per C12 | Scale is published as two hours a month in the Small Council; Gold states that membership "requires active participation" without quantifying it. |
| Organized as | Forum-based, Event-focused | Chapter-based, Forum-based, Virtual, Event-focused |
| Confidential peer forums | Yes | Yes |
| Local chapters | Yes | Yes |
| Virtual membership | No | Yes |
| Online community | Partial | Yes |
| Member directory | Not documented | Yes |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Yes | Yes |
| Leadership development | Yes | Yes |
| Retreats | Partial | Yes |
| Travel | No | No |
| Family programming | No | No |
| Spouse and partner programming | No | No |
| Next-generation programming | No | No |
| Investment discussions | No | Partial |
| Investment opportunities | No | No |
| Philanthropic component | Yes | Partial |
| Networking emphasis | Medium | High |
| Social emphasis | Medium | Medium |
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