Comparison · 12 material differences
The CMO Club vs Pavilion
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact; it is not a zero.
Verified September 2026
Networking organization
Verified September 2026 The CMO Club
Chief marketing officers and senior marketing leaders at established brands
Peer advisory
Pavilion
In-seat go-to-market leaders in sales, marketing, customer success, partnerships and revenue operations who manage teams and carry a revenue number, plus a separate tier for B2B…
What the records say
- Role or title: The CMO Club: Chief marketing officer or equivalent senior marketing leader; Pavilion: Must be an in-seat go-to-market operator who leads a team and is accountable for its performance, not an individual contributor.
- Minimum company revenue: The CMO Club: No published minimum company revenue; Pavilion: Pavilion Gold: companies with US$100M to US$3B in annual recurring revenue.
- Industry restriction: The CMO Club: No published industry restriction; Pavilion: Consultants, full-time fractional executives and service providers are excluded from Pavilion Gold.
- Annual dues: The CMO Club: Not publicly disclosed at any stage of the organisation's history.; Pavilion: $1,375 a year.
Side by side
| The CMO Club | Pavilion | |
|---|---|---|
| Profile | ||
| Type | Networking organization | Peer advisory |
| Founded | Not documented | 2016 (Pavilion does not publish a founding date. Its June 2021 rebrand press release refers to "five years of unparalleled growth", which places the start of Revenue Collective around 2016. A January 2019 post by founder Sam Jacobs describes it as beginning as "a pet project for a small group of us in New York City", with 20 members at the start of 2018 and over 200 by year end.) |
| Headquarters | United States | New York, United States |
| Geographic footprint | At acquisition in 2020, more than 30 global chapters. The successor InspireCMO runs member programmes at chapters across the United States; a current chapter list is not published on the public site. | More than 45 chapters across North America, Europe, the Middle East and Asia-Pacific, from Atlanta and Vancouver to Amsterdam, Tel Aviv area, Singapore and Sydney. |
| Members | 650as of March 2020 | 10,000as of September 2026 |
| Chapters | 30 | 45 |
| Primary audience | Chief marketing officers and senior marketing leaders at established brands | In-seat go-to-market leaders in sales, marketing, customer success, partnerships and revenue operations who manage teams and carry a revenue number, plus a separate tier for B2B technology chief executives. |
| Typical member | Members were CMOs and senior marketing leaders at large consumer and business brands. The club's defining rule was that vendors and press were excluded, so members could speak without being sold to or quoted. | Pavilion publishes five characteristics of a fitting member: leading a team and being accountable for its performance rather than individual output; reporting to a chief executive or executive leader and materially influencing revenue strategy, hiring or spend; holding equity or being measured on long-term outcomes; working cross-functionally with peers of similar seniority; and influencing or owning a P&L, forecast or revenue number. Individual contributors, "lone operators", consultants, full-time fractional executives and service providers are excluded. |
| Qualification | ||
| Role or title | Chief marketing officer or equivalent senior marketing leaderThe historic club and its successor both position membership as CMO-level. No formal written eligibility test is published.verified September 2026 · source ↗ | Must be an in-seat go-to-market operator who leads a team and is accountable for its performance, not an individual contributorOne of five published fit characteristics; the site says Pavilion is not for "lone operators" and individual contributors.verified September 2026 · source ↗ |
| Minimum company revenue | No published minimum company revenue | Pavilion Gold: companies with US$100M to US$3B in annual recurring revenueGold is restricted to GTM-focused vice-presidents and C-level leaders who are not the founder or chief executive.verified September 2026 · source ↗ |
| Industry restriction | No published industry restriction | Consultants, full-time fractional executives and service providers are excluded from Pavilion GoldStated on the Gold page "to ensure alignment and relevance among peers". The homepage says more broadly that Pavilion is not a fit for people looking to pitch services.verified September 2026 · source ↗ |
| Invitation required | Not documented | Sometimes |
| Sponsor required | No | No |
| Application process | For the successor InspireCMO: complete an online interest form, speak with the chapter's executive director, then begin attending member programmes. No public application process survives for the original CMO Club. | Applicants start with an eligibility check based on title level and go-to-market function. Those who qualify are routed to the matching tier and can complete membership setup; borderline applicants are pointed to a next step. Gold and Scale are invitation-only and handled separately: the Scale process is published as application (referral preferred, not required), a one-to-one intake reviewing experience and goals, human matching by function, company maturity and schedule, then the reveal of the peer group and moderator, with a first meeting within 30 days. |
| Selectivity | Not publicly disclosed. | Not publicly disclosed as a rate. The only published scarcity signal is the Scale tier's cap of 100 seats, of which 51 were shown as remaining when checked on 6 September 2026. |
| Cost | ||
| Annual dues | Not publicly disclosed at any stage of the organisation's history.verified September 2026 | $1,375 a yearAssociate tier (managers and directors): "$1,375 USD", quoted as "$115 USD per month, billed annually". The pricing page notes that "Currency and rate differs depending upon location", with selectors for North America, United Kingdom, EMEA and APAC plus LATAM.verified September 2026 · source ↗ |
| Initiation fee | Not publicly disclosedverified September 2026 | Prices are quoted in US dollars for North America; the pricing page states that currency and rate differ by region. Pavilion notes that many members expense membership as professional development and that invoices are available for reimbursement. Pavilion University courses are included in membership at no additional cost. |
| Membership term | Not documented | Annual, billed annually. Gold memberships run one year, but the organization asks members to plan on a two-year commitment and bars anyone who cancels from rejoining Gold for at least two years. |
| Structure | ||
| Meeting frequency | Chapter programmes through the year plus regular virtual strategy calls and peer-led sessions, per the successor organisation | 707 curated events a year across the organization; more than 200 annual chapter events; Small Councils meet bi-weekly in Gold and on a recurring monthly or twice-monthly cadence in Scale; up to 12 Gold Salon dinners a year |
| Peer forums | Member-led chapter circles rather than facilitated closed forums; each community has an assigned executive director | Small Councils of 6 to 8 peers in Gold and 8 to 10 in Scale, hand-matched by function and company stage, professionally moderated, cross-functional and competitor-free; the Associate and Executive tiers rely on the members' Slack rather than assigned groups |
| Confidentiality | The original club's premise was a room without vendors or press. The successor publishes a code of conduct but no forum confidentiality rule | Small Councils are described as confidential and off the record; Gold adds off-the-record briefings. Pavilion publishes a code of conduct. |
| Time commitment | Not documented | Scale is published as two hours a month in the Small Council; Gold states that membership "requires active participation" without quantifying it. |
| Organized as | Chapter-based, Event-focused, Virtual | Chapter-based, Forum-based, Virtual, Event-focused |
| Confidential peer forums | Partial | Yes |
| Local chapters | Yes | Yes |
| Virtual membership | Partial | Yes |
| Online community | Yes | Yes |
| Member directory | Yes | Yes |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Yes | Yes |
| Leadership development | Yes | Yes |
| Retreats | No | Yes |
| Travel | No | No |
| Family programming | No | No |
| Spouse and partner programming | No | No |
| Next-generation programming | Partial | No |
| Investment discussions | No | Partial |
| Investment opportunities | No | No |
| Philanthropic component | No | Partial |
| Networking emphasis | High | High |
| Social emphasis | Medium | Medium |
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Sources
Drawn from the sources listed on each page: The CMO Club · Pavilion