Comparison · 11 material differences
MacKay CEO Forums vs Pavilion
This comparison was generated on request from the records. It carries no editorial verdict and is not indexed. The published comparisons are listed on the compare page.
Read down each column for one organization, across a row for the difference. A bronze mark at the left of a cell means the organizations differ on that row. A dash or “not published” means the organization does not disclose the fact; it is not a zero.
Verified September 2026
Peer advisory
Verified September 2026 MacKay CEO Forums
Canadian CEOs, business owners and senior executives, split into forums by role and company size
Peer advisory
Pavilion
In-seat go-to-market leaders in sales, marketing, customer success, partnerships and revenue operations who manage teams and carry a revenue number, plus a separate tier for B2B…
What the records say
- Role or title: MacKay CEO Forums: CEO Membership: CEO, business owner or founder; Pavilion: Must be an in-seat go-to-market operator who leads a team and is accountable for its performance, not an individual contributor.
- Minimum company revenue: MacKay CEO Forums: CEO Membership: annual company revenue $5MM-$5B+; Pavilion: Pavilion Gold: companies with US$100M to US$3B in annual recurring revenue.
- Geographic restriction: MacKay CEO Forums: Canada; Pavilion: No published geographic restriction.
- Industry restriction: MacKay CEO Forums: No published industry restriction; Pavilion: Consultants, full-time fractional executives and service providers are excluded from Pavilion Gold.
- Annual dues: MacKay CEO Forums: C$12,000 a year; Pavilion: $1,375 a year.
Side by side
| MacKay CEO Forums | Pavilion | |
|---|---|---|
| Profile | ||
| Type | Peer advisory | Peer advisory |
| Founded | 2005 (MacKay's own pages say "more than 20 years" and cite "5,000+ Alumni members across Canada over 20 years" without naming a year; the Peer Resources directory dates the founding to 2005. Nancy MacKay, PhD is listed as Founder and CEO on the leadership page.) | 2016 (Pavilion does not publish a founding date. Its June 2021 rebrand press release refers to "five years of unparalleled growth", which places the start of Revenue Collective around 2016. A January 2019 post by founder Sam Jacobs describes it as beginning as "a pet project for a small group of us in New York City", with 20 members at the start of 2018 and over 200 by year end.) |
| Headquarters | North Vancouver, Canada | New York, United States |
| Geographic footprint | Canada: Forum Chairs listed in twelve regions across British Columbia, Alberta, Saskatchewan, Ontario and Nova Scotia | More than 45 chapters across North America, Europe, the Middle East and Asia-Pacific, from Atlanta and Vancouver to Amsterdam, Tel Aviv area, Singapore and Sydney. |
| Members | 1,300as of September 2026 | 10,000as of September 2026 |
| Chapters | 12 | 45 |
| Primary audience | Canadian CEOs, business owners and senior executives, split into forums by role and company size | In-seat go-to-market leaders in sales, marketing, customer success, partnerships and revenue operations who manage teams and carry a revenue number, plus a separate tier for B2B technology chief executives. |
| Typical member | Members are chief executives, owners and senior executives of Canadian companies with revenue from about $5 million to over $5 billion, with a separate tier for companies above $1 billion. MacKay states that 37% of members are women. | Pavilion publishes five characteristics of a fitting member: leading a team and being accountable for its performance rather than individual output; reporting to a chief executive or executive leader and materially influencing revenue strategy, hiring or spend; holding equity or being measured on long-term outcomes; working cross-functionally with peers of similar seniority; and influencing or owning a P&L, forecast or revenue number. Individual contributors, "lone operators", consultants, full-time fractional executives and service providers are excluded. |
| Qualification | ||
| Role or title | CEO Membership: CEO, business owner or founderverified September 2026 · source ↗ | Must be an in-seat go-to-market operator who leads a team and is accountable for its performance, not an individual contributorOne of five published fit characteristics; the site says Pavilion is not for "lone operators" and individual contributors.verified September 2026 · source ↗ |
| Minimum company revenue | CEO Membership: annual company revenue $5MM-$5B+Currency is not stated on the page; MacKay prices in Canadian dollars plus GST/HST.verified September 2026 · source ↗ | Pavilion Gold: companies with US$100M to US$3B in annual recurring revenueGold is restricted to GTM-focused vice-presidents and C-level leaders who are not the founder or chief executive.verified September 2026 · source ↗ |
| Geographic restriction | CanadaForum Chairs are listed only in Canadian regions.verified September 2026 · source ↗ | No published geographic restriction |
| Industry restriction | No published industry restriction | Consultants, full-time fractional executives and service providers are excluded from Pavilion GoldStated on the Gold page "to ensure alignment and relevance among peers". The homepage says more broadly that Pavilion is not a fit for people looking to pitch services.verified September 2026 · source ↗ |
| Invitation required | No | Sometimes |
| Sponsor required | No | No |
| Application process | Prospective members apply through the Join MacKay pages or by contacting the office, then are screened for strategic fit and matched to a forum of non-competing peers. Community members may be invited to sit in on a full-day forum meeting before committing to a forum tier. | Applicants start with an eligibility check based on title level and go-to-market function. Those who qualify are routed to the matching tier and can complete membership setup; borderline applicants are pointed to a next step. Gold and Scale are invitation-only and handled separately: the Scale process is published as application (referral preferred, not required), a one-to-one intake reviewing experience and goals, human matching by function, company maturity and schedule, then the reveal of the peer group and moderator, with a first meeting within 30 days. |
| Selectivity | Not publicly disclosed. MacKay says peer groups are screened for strategic fit but publishes no acceptance rate. | Not publicly disclosed as a rate. The only published scarcity signal is the Scale tier's cap of 100 seats, of which 51 were shown as remaining when checked on 6 September 2026. |
| Cost | ||
| Annual dues | C$12,000 a yearCEO Membership: "$12,000 (full year)". Prices are quoted before GST/HST.verified September 2026 · source ↗ | $1,375 a yearAssociate tier (managers and directors): "$1,375 USD", quoted as "$115 USD per month, billed annually". The pricing page notes that "Currency and rate differs depending upon location", with selectors for North America, United Kingdom, EMEA and APAC plus LATAM.verified September 2026 · source ↗ |
| Initiation fee | Not publicly disclosed; no joining fee is mentioned on the membership pages.verified September 2026 | Prices are quoted in US dollars for North America; the pricing page states that currency and rate differ by region. Pavilion notes that many members expense membership as professional development and that invoices are available for reimbursement. Pavilion University courses are included in membership at no additional cost. |
| Membership term | Annual (dues quoted as "full year") | Annual, billed annually. Gold memberships run one year, but the organization asks members to plan on a two-year commitment and bars anyone who cancels from rejoining Gold for at least two years. |
| Structure | ||
| Meeting frequency | Seven forum meetings a year: six full-day sessions plus a two-day retreat; plus speaker sessions and national summits | 707 curated events a year across the organization; more than 200 annual chapter events; Small Councils meet bi-weekly in Gold and on a recurring monthly or twice-monthly cadence in Scale; up to 12 Gold Salon dinners a year |
| Peer forums | Forums of about 14 carefully matched, non-competing members led by a certified Forum Chair | Small Councils of 6 to 8 peers in Gold and 8 to 10 in Scale, hand-matched by function and company stage, professionally moderated, cross-functional and competitor-free; the Associate and Executive tiers rely on the members' Slack rather than assigned groups |
| Confidentiality | Confidentiality is one of MacKay's stated core values; forums are described as confidential, judgement-free spaces | Small Councils are described as confidential and off the record; Gold adds off-the-record briefings. Pavilion publishes a code of conduct. |
| Time commitment | Roughly eight meeting days a year at full attendance; members must attend at least four of the seven meetings | Scale is published as two hours a month in the Small Council; Gold states that membership "requires active participation" without quantifying it. |
| Organized as | Forum-based, Chapter-based, Event-focused | Chapter-based, Forum-based, Virtual, Event-focused |
| Confidential peer forums | Yes | Yes |
| Local chapters | Yes | Yes |
| Virtual membership | Not documented | Yes |
| Online community | Yes | Yes |
| Member directory | Partial | Yes |
| Events | Yes | Yes |
| Programming | ||
| Educational programming | Yes | Yes |
| Leadership development | Yes | Yes |
| Retreats | Yes | Yes |
| Travel | No | No |
| Family programming | Yes | No |
| Spouse and partner programming | Not documented | No |
| Next-generation programming | No | No |
| Investment discussions | Partial | Partial |
| Investment opportunities | No | No |
| Philanthropic component | Partial | Partial |
| Networking emphasis | High | High |
| Social emphasis | Medium | Medium |
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Sources
Drawn from the sources listed on each page: MacKay CEO Forums · Pavilion