Private club · Members' clubs
5 Hertford Street
Not publicly disclosed — the club's public website carries no membership information beyond a contact address for the membership office
A profile page holds what the organization publishes and what named sources report: who it admits, what it costs, how it is structured, where it operates, and how it has changed. Every figure carries the date it was checked. A dash means the organization does not publish that fact.
Founding — Opened in 2012 by Robin Birley, son of Annabel's founder Mark Birley
5 Hertford Street is a private members' club at 2-5 Hertford Street in Mayfair, London, opened in 2012 by Robin Birley. The building runs from a discreet street entrance through a series of drawing rooms and dining rooms, with the nightclub Loulou's in the basement, the restaurant Nico's, and a cigar business, Birley Cigars, attached. Interiors were designed by Rifat Ozbek. The club keeps no public shopfront online: its website is a login page for members plus a guest-information page giving opening hours, contact details and a dress code that requires jackets at all times, permits smart jeans and clean trainers, and bars shorts, sportswear, collarless shirts and sandals. Nothing about fees, categories or selection is published. Reporting describes admission as depending on two letters of recommendation from existing members followed by a short interview with a club secretary, and cites annual subscriptions in the low thousands of pounds. Robin Birley's clubs are separate from the Birley Clubs group owned by Richard Caring, which holds Annabel's.
How it works
Members and their guests use a single Mayfair house open from early morning until the early hours six days a week, closed Sundays. There is no published joining route on the website; enquiries go to a membership office by telephone or email. Spear's reports that candidates need two letters of recommendation from existing members and a short interview with a club secretary.
Typical member
Reported by Spear's as tracing a membership genealogy back to the founding group, described in that account as predominantly English public-school in background, alongside figures from entertainment, business and politics named in press coverage.
Membership requirements
Requirements in detail, with history →Requirements are the tests the organization itself publishes — an age ceiling, a company-revenue floor, a net-worth minimum, a role. Where a figure straddles a range, the organization's own assessment decides. Local chapters can apply stricter tests than the published standard.
| Criterion | Published requirement | Provenance |
|---|---|---|
| Sponsorship | Two letters of recommendation from existing members, followed by a short interview with a club secretary | Verified September 2026Medium confidenceSource ↗ |
| Other criterion | Dress code: jackets required at all times (removable on the Loulou's dance floor after 11pm); shorts, sportswear, collarless shirts, t-shirts and sandals not permitted | Verified September 2026High confidenceSource ↗ |
Published criteria as verified on the dates shown. Final eligibility and admission decisions belong entirely to 5 Hertford Street. See how you compare against these criteria →
Initiation fees are paid once on joining; dues recur. Chapter dues, retreats, travel and events are usually additional and are listed separately when the organization discloses them. Figures are as published or reported on the date shown — not quotations.
| Cost | First year | Three years | Provenance |
|---|---|---|---|
| Annual dues | Reported figures conflict: Spear's put the annual subscription at £1,800 ("Members pay a modest £1,800 a year") in a 2022 article updated in 2023, while Wikipedia cites £3,500. The club publishes nothing. | Source ↗ | |
| Initiation fee | Not publicly disclosed | ||
Structure and programming
Where it operates
1 cities with a page on this site| Chapter or location | City |
|---|---|
| 5 Hertford Street clubhouse | London |
Independent context
5 Hertford Street is the clearest example in this batch of a club that discloses nothing. Its site exists to let members log in; there is no rate card, no membership page and no application form, so every number attached to it is second-hand and the published figures conflict badly — Spear's put the subscription at £1,800 a year, Wikipedia cites £3,500, and other write-ups quote different numbers again for Loulou's specifically. Treat all of them as unverified. The club is social rather than professional: no workspace, no business programming, no stated occupational criterion, and a dress code that assumes evening use. Its practical barrier is not price but the requirement to find two members willing to put their names to an application, which reporting describes as the hard part.
Editorial analysis by Peer Group Guide editors. It is separated from the record above and follows the editorial policy.
Similar organizations
Alternatives, grouped by need →History and changes
Site-wide change log →- milestone5 Hertford Street opened in Mayfair, founded by Robin Birley, with Loulou's in the basement ↗
- milestoneProtesters gathered outside the club after it announced it was outsourcing management of kitchen porters to a private company ↗
Milestones as published by the organization or reported by a named source. “Record” entries are changes to this site’s own record of the organization, kept in the public change log rather than overwritten.
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Sources
- Home — 5 Hertford Street, 5 Hertford Street. Accessed 6 September 2026.tier 1
- Guest Information — 5 Hertford Street, 5 Hertford Street. Accessed 6 September 2026.tier 2
- How to join 5 Hertford Street, Spear's, April 2022. Accessed 6 September 2026.tier 6
- 5 Hertford Street, Wikipedia. Accessed 6 September 2026.tier 8
Source tiers follow the published hierarchy: 1 official site · 2 official membership materials · 3 application documents · 4 annual reports · 5 government filings · 6 reliable business publications · 7 credible interviews · 8 other reputable secondary sources. Sources and data policy.
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