Private club · Members' clubs · Entrepreneur networks
Status: Renamed. Rebranded as Home House Studio in February 2026. The club continues to operate at the same address, 44 Great Cumberland Place, and homegrownclub.co.uk now returns an HTTP 301 redirect to homehouse.co.uk. Sleeper Magazine and Boutique Hotelier reported the rebrand in February 2026 as part of a repositioning of the Home House Collection into two named houses: Home House at Portman Square and Home House Studio at Great Cumberland Place.Home Grown
Entrepreneurs, investors and business leaders — the club was launched as a "working club" for funded, growth-stage entrepreneurs and described itself as a place giving "entrepreneurial pioneers" resources to build their businesses
A profile page holds what the organization publishes and what named sources report: who it admits, what it costs, how it is structured, where it operates, and how it has changed. Every figure carries the date it was checked. A dash means the organization does not publish that fact.
Founding — Opened on 3 April 2019 as Home Grown, the sister club to Home House, launched by Home House managing director Andrew Richardson
Home Grown opened on 3 April 2019 at 44 Great Cumberland Place in Marylebone, London, as the business-facing sister club to Home House. It occupies four Grade II-listed Georgian townhouses of about 26,000 square feet and holds 35 bedrooms, business lounges, bars, a restaurant, meeting rooms and pitching suites. The club was positioned around the working day rather than the evening, with programming built on investor introductions, mentoring, sector networking and speaker events. In February 2026 the Home House Collection rebranded it as Home House Studio, a co-working-led club, following brand work with Truth Consulting and the design studio OMSE; the old domain now redirects to the Home House site. Under the new name the offer is described as dedicated desks, private call pods, meeting rooms, desk dining, an on-site restaurant and cafe, and 35 bedrooms each with a desk. Membership is sold under the Home House Studio name from £600 a year for limited access or £3,000 a year for full access, with a combined Homes membership covering both houses.
How it works
Members use the Marylebone clubhouse mainly during the working day, with lounges, phone pods, meeting rooms and bookable bedrooms. Applications are made online through the Home House site and reviewed by the membership committee. A combined membership covering both Home House and Home House Studio is available.
Typical member
Founder-led businesses, investors and professional-service providers. At launch the club said it was targeting a mix of roughly 70 per cent entrepreneurs, 20 per cent investors and 10 per cent service providers.
Membership requirements
Requirements in detail, with history →Requirements are the tests the organization itself publishes — an age ceiling, a company-revenue floor, a net-worth minimum, a role. Where a figure straddles a range, the organization's own assessment decides. Local chapters can apply stricter tests than the published standard.
| Criterion | Published requirement | Provenance |
|---|---|---|
| Other criterion | Positioned for entrepreneurs, investors and business leaders; at launch described as a club for funded entrepreneurs on a growth trajectory | Verified September 2026Medium confidenceSource ↗ |
| Sponsorship | Not publicly disclosed | Verified September 2026Medium confidenceSource ↗ |
Published criteria as verified on the dates shown. Final eligibility and admission decisions belong entirely to Home Grown. See how you compare against these criteria →
Initiation fees are paid once on joining; dues recur. Chapter dues, retreats, travel and events are usually additional and are listed separately when the organization discloses them. Figures are as published or reported on the date shown — not quotations.
| Cost | First year | Three years | Provenance | |
|---|---|---|---|---|
| Annual duesa year | £1,800 | £5,400 | Verified September 2026High confidenceSource ↗ | |
| Annual dues | Historic Home Grown pricing: Affiliate Membership at £1,650 a year on a 2021 promotional offer, described as reduced from £2,000 | Source ↗ | ||
| Annual dues | Historic Home Grown pricing: Portfolio membership for three or more members from the same business, £1,350 per person per year on a 2021 offer | Source ↗ | ||
| Initiation fee | Historic Home Grown joining fee of £299, waived under a 2021 promotional offer. No joining fee is stated on the current Home House Studio membership pages. | Source ↗ | ||
| Estimated total, disclosed figures only | £1,800 | £5,400 | Not counted: Annual dues, Initiation fee. | |
Structure and programming
Where it operates
1 chapters on file · 1 citiesChapters verified from published sources.
Each dot is a city with at least one chapter on file. City positions © OpenStreetMap contributors.
1 chapters
| Chapter or location | City | Country | ||
|---|---|---|---|---|
| Home House Studio (formerly Home Grown) clubhouse 44 Great Cumberland Place, London W1H 7BS | London | United Kingdom | ||
| No chapter on file matches that. This list is not complete, so one may still exist. | ||||
Independent context
This entry is a rename, not a closure: the club is still open at the same address under the Home House Studio name. That matters for anyone using older sources, because pricing published before February 2026 was structured around Affiliate, Portfolio and Collection tiers with a £299 joining fee, and the current site prices the same building as limited or full access starting at £600 or £3,000 a year. Compared with The Conduit, which restricts laptops and calls to named rooms, Home House Studio is unapologetically a working club, and it is one of the few in London that pairs desks with bedrooms. The weaker points are transparency and continuity: joining fees are no longer stated on the current membership pages, no member count is published, and the repositioning has left two overlapping fee structures in circulation.
Editorial analysis by Peer Group Guide editors. It is separated from the record above and follows the editorial policy.
Similar organizations
Alternatives, grouped by need →History and changes
Site-wide change log →- milestoneHome Grown opened at 44 Great Cumberland Place, Marylebone, as the business-focused sister club to Home House ↗
- fee changePromotional membership rates published: Affiliate at £1,650 a year, Portfolio at £1,350, Home House Collection at £2,950, with the usual £299 joining fee waived ↗
- renameRebranded as Home House Studio, a co-working-led club, as the Home House Collection repositioned into two houses; brand strategy by Truth Consulting and design by OMSE ↗
Milestones as published by the organization or reported by a named source. “Record” entries are changes to this site’s own record of the organization, kept in the public change log rather than overwritten.
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Sources
- Home House Studio — Co-working London, Business Club, Home House. Accessed 6 September 2026.tier 1
- Contact — Home House, Home House. Accessed 6 September 2026.tier 1
- Membership — Home House, Home House. Accessed 6 September 2026.tier 2
- Home House rebrand to bridge work and social connection, Sleeper Magazine, February 2026. Accessed 6 September 2026.tier 6
- Marylebone private members clubs: how to join, Marylebone London, July 2026. Accessed 6 September 2026.tier 8
- Home Grown membership offer, Marble Arch London (business improvement district), April 2021. Accessed 6 September 2026.tier 8
Source tiers follow the published hierarchy: 1 official site · 2 official membership materials · 3 application documents · 4 annual reports · 5 government filings · 6 reliable business publications · 7 credible interviews · 8 other reputable secondary sources. Sources and data policy.
Is something wrong or out of date?
Represent Home Grown? Verified representatives can submit corrections to fees, criteria, chapters and contact details, and add approved material. Submissions are reviewed by an editor and shown as organization-supplied; they never overwrite independent research.